Friday, 16 January 2015

How to create the buzz with your architecture studio ?  Studio MK27 did it !!   A must watch video !

Led by Brazilian architect Marcio Kogan had the amazing idea to  produced a short film to accompany their recent project Redux House a single-storey holiday home in the exclusive Quinta da Baroneza neighbourhood, north of São Paulo

The film entitled ‘This was not my dream’ by Pedro Kok & Gabriel Kogan, was designed for the exhibition “Time, Space, Existence” at the International Architecture Exhibition of the Biennale di Venezia, 2014.

The narrator tells the story of the house and how his ex-wife fell in love with it’s sober, cool and modern lines, as she simultaneously fell out of love with him.....

The video lovingly captures each detail and material of the home, the narrator,  critics of the house and of modern architecture in general...  Hilarious and very creative ! 
the question is: Do you think Susana made the right choice ?

'This was not my dream' — Redux House, Brazil from Pedro Kok on Vimeo.


  1. I'm so impressed with the video. The creator indeed mixed well creativeness and humour at the same time. It's indeed a beautiful house but you can't call it home. It looks similar with my marine blue condo in Singapore. Oh God,please save my marriage.lol

  2. What a lucky woman! His husband really create a house for her. I just wish they put some ornaments to give more view of the house. The house is indeed beautiful, but it looks dead for me. However, maintaining a condo is much better than house. If you are to compute your monthly expense, living in condo is cheaper. This is the reason why I have bought a unit at dover parkview condo


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