Less is more by Dieter Rams

Tuesday, 15 November 2011

Dieter Rams is the most important and influential designer of the post war era. As head of design at Braun, the German consumer electronics manufacturer, he revolutionised the design of domestic technology and developed a design language that married technical innovation with a strict formal and functional elegance.
According to Gizmodo,  they are ressemblances between the great work of Dieter Rams to the work of Jonathan Ive head of Industrial Design at Apple. Check picture below !

Dieter Rams 10 Design Commandments

Good Design:
1. is innovative
2. makes a product useful
3. Is aesthetic
4. Helps a product be understood
5. Is unobtrusive
6. Is honest
7. Is durable
8. Is consistent to the last detail
9. Is concerned with environment
10. Is as little design as possible

10 commandment of good design by Dieter Rams

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